It's no secret that most of blog posts around the web has a lot in common with articles we read in magazines. In fact, try to decon...

How to Write a Blog Post: Magazine Style

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How to Write a Blog Post: Magazine Style

It's no secret that most of blog posts around the web has a lot in common with articles we read in magazines.

In fact, try to deconstruct how one magazine article is written and you'll decipher the similar writing pattern.
And if you consider to write for magazines this new year, you're on the right track!

"Thousands of magazines are out there churning out issues and garnering readers, they're constantly on the lookout for new writing talent.", Renegade writer, Linda Formichelli said in her article,"How to Get Paid to Write for Magazines - The Ultimate Guide".

This is definitely a great news for us, fellow bloggers, especially if your goal is to attract more eyeballs to read your works and get lucrative gigs.

So to help, below you'll learn the basic parts or elements of a magazine feature article and how you can apply them on writing awesome blog posts.


1. The Lede

This is the first sentence or paragraph of your article.
Likewise on how to open a blog post, the purpose of your lede (also written as “lead”) is to keep your readers’ interest on reading your article. Usually, a feature lede is written in less serious, catchy and creative style. It basically set the tone of the story by giving hint of mystery to the readers. It can be an anecdote, a surprising statistic or a one-line statement.

2. The Nut Graf

A nut graf is a shortened term for "nutshell paragraph".
In journalism, this is said to be the most important part of a feature article because it serves as the summary of your story. Usually, a nut graf can be found at the 2nd-4th paragraph. One effective way of composing it is to tell your readers of what your story is about, just like how you tell the main point of a story to a friend, and the payoff or benefit/s of reading it. Moreover, it's recommended to write it first so you have the bird's eye view about the story of your article.

3. The Lede Quote

A lede quote is a sentence or two from a key source of your story or topic. Commonly in magazine articles, a key source is an expert about the subject matter or someone who has experience about your story topic. A lede quote’s purpose is to add real emotion to your article, in support to the data you collected in your research.

4. The Body

Unlike from most blog posts around the web, which are opinion-based, magazine feature articles are usually more in to practical details. That means you need to do your homework or else it will reflect in your article. Here, you need to provide relevant supporting evidence. One way is to conduct couple of interviews to your key sources, like mentioned above, he or she is an expert on the topic of your story.

5. The Kicker

Likewise on blog writing, the kicker is your article’s closing paragraph. Your kicker can be a conclusion of your story or a quick summary of your article’s key point. Usually, this can be through a quote or a call-to-action.

Over to you

Do you consider writing for magazines? Are you ready to share your knowledge and talent outside your blog? Why not give it a try?

“The world is full of people with questions who aren’t searching blogs for answers. To help them, you just have to reach outside of your medium and connect with them where they already are.” – Linda Formichelli

So which of these parts of a magazine feature article did I NOT use in this post?

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photo by: wiccked


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