There's a process to writing, a beginning blogger can steal from successful writers. As you observe, it's no secret most of the...
There's a process to writing, a beginning blogger can steal from successful writers.
As you observe, it's no secret most of them use a framework in their writing process.
If you struggle to write for your next blog post, here you'll learn this framework to kickstart (and finish) an article and even an ebook. I've learned this by reading different writing blogs and in Copyblogger's own writing process then apply this framework every time I write.
But remember, before you write, you must already know your goal for a post with one idea in mind for an ideal reader. You've researched the keywords they speak and finally draft the headline, which hooks their attention.
Now it's time to get your hands dirty so roll up your sleeves and be ready for action.
Identify your Reader's QuestionsYou already know the essential factors before you write, next, you need to identify the possible questions of your ideal reader and needs to be answered until she finished reading your content. It's important to know these questions in order to achieve your post's goal. In education, it's said that unanswered questions are barrier to learning. In blogging, unanswered questions are barrier to persuade and make your reader understand your point. One simple way to know these questions is by putting yourself in your reader's shoes. Think of questions that need and want your reader answered about your topic.
Begin with your Topic SentenceNow, let's write your first sentence. This is your "topic sentence". Usually, a topic sentence gives the main idea of a content and the writer's view about the topic. Think of your post as a journey and your topic sentence is the beginning of the map. It should give your reader a bird's eye view about the subject matter. One key to write an effective topic sentence is to make it short, easy-to-read and mildly controversial. Because its job is to hook your reader's attention and a lead to read your second sentence.
Do you noticed my first sentence? It's short with a little element of intrigue, enough to raise the reader's curiosity to read. So that's how I got You.
Outline for your SubheadsYou have your reader's questions in mind, next, think of the major questions that support your main idea. Then use them in outlining to make your writing easier and organized. After you identify these major questions, you can use them as your subheads. You can write them as question itself or you could re-phrase them into mini-headlines. If you noticed, I'm always using subheads in most of my blog's content. The purpose is to deceptively turn a "scanner" visitor into a "reader".
Fill in the BlanksHere, you'll put the meat of your content. The key is simply to answer the questions you designated as subheads. Focus and write only answers that are relevant for each question. Avoid to digress or ramble. Just clearly answer the questions.
Then. . .EditYou're almost done but you need to check your post before you publish it.
You need to polish it to help achieve your goal.
Check if one of your sentence have grammatical goofs. Moreover, you might add additional information and re-phrase few sentences for clarity. It's better if you'll review the whole piece.
Does your headline still reflects to your content's promise?
You may re-phrase your subheads or play your imagination in your opening to make it more compelling.
How about its appearance? Is it easy to read?
Don't forget to take time to edit or proofread because it really helps especially if you're a beginner.
How About You?This writing process works for me every time I write. But everyone has different writing approach.
What works for you?
Let us know in the comments. . .
photo from: Pink Sherbet Photography