Before I discovered blogging, I worked as a restaurant staff in a casual restaurant, few years back. From that job, I learned a lot of ...
Before I discovered blogging, I worked as a restaurant staff in a casual restaurant, few years back.
From that job, I learned a lot of various lessons about life, money, career, personality. These few days, I became nostalgic and have an "AHA" moment. I found out that some practices are connected and can be applied in blogging.
So in this post, I'll share to you these basic principles that I'd learn from working in a restaurant and how you can use it to become a better blogger.
The 10 Second RuleAs you'll always notice, every time a new visitor opens the door and come in, there's always a CSR ( customer service representative) or a waiter to welcome and immediately assist them. They never fail to give you sweet smiles. Then they'll help you find suitable place to sit and after, provide the menu. Once a restaurant staff successfully did those simple but critical steps, the rest will be easier. Because the visitor feels she's an important guest inside the restaurant.
A little statistics, in a span of 10 seconds, a blog visitor decides whether to continue to browse a blog or not. At this point, first impression is really important.What to do with that? Ask yourself these questions.
- How fast does my site load?
- Does my blog design reflects to my overall message?
- Are my ads overkill my blogs purpose?
- Are my text fonts easy to read?
Obviously, these are very basic but mostly ignored. Make your blog simply "smile" for your readers. And they'll feel important in your blog.
The FoodsIn my first two years, I worked inside the kitchen. Here, I learned lots of dishes, e.g. pastas, sandwiches, salads, lunch meals, that I hadn't learned from home and school. The more recipes you know and how to do, the easier to get the job done. It's a great way to impress your manager, your co-employees and most of all, your guest. Because if the food you made delighted your guest, no doubt, you give her the reason to pay a visit again. You give value to her time and money she spent inside the restaurant.
Your content is the "food" you made in your blog. Here's to ask yourself, "Do I give valuable content that delight my readers?". Let the 4-E approach to help you.
- Empowering (Inspiring)
One important your content's purpose is to attract her to repeat visit your blog and if implies to you, do business later. Just like the "foods" we keep coming back to eat in our favorite restaurants.
The ServiceI also worked as a waiter. In contrast to work inside the kitchen, to work as a server is easier. But it takes you to be smart, enthusiastic and ultra- attentive to impress your guest. It's the waiter's part to make the 'good' to 'great' dine-in experience a guest can have.
Based from my experience, we have regular guests who consistently visit and dine (almost) everyday. The reason: 'great' service. Pretty obvious, but "what" and "how" does that great service means?
At the restaurant, we make sure our guest comfortable and they feel home. They can read a newspaper anytime or make requests in their orders. Sometimes a quick chat with us.
Those are simple things. But when that guest comes back, she bring her friends and colleagues to dine with her. In other words, that guest did the "word-of-mouth" marketing for the restaurant.
As bloggers, one of our goals is to build an engaging community of audience. They're our tribe, as Seth Godin coined. But how you can do that? Those who already had always answer, "Start to build relationship first".
I strongly believe on that advice. It doesn't matter if you have 10 or 100 or thousands of followers. As long as you build a good relationship with your readers. You and your blog's following will grow.
"But how can I do that?", maybe you're asking. .
Then "serve like a waiter" (If you don't like it, get over it).
Here's the point.
Serve them by hanging out with them in the comment section. Write blog post/email that gives solution to their problems. More importantly, research their interests by knowing the language they speak, visiting their blogs (if they have) and keeping in touch in the social networks.
So if they already know, like and trust you, probably they'll do the "word-of-mouth" marketing for you.
How About You?Do you also have some lessons and ideas in your current or past work that applies in your blogging journey?
Let's hangout at the comment section . . .
photo by: B Tal