6BXUPEWDT8QM Picture this in mind. . . You're too excited so you quickly publish a post without proofreading it. Resulting to few ...
Picture this in mind. . .
You're too excited so you quickly publish a post without proofreading it. Resulting to few typos. The next day, a reader commented, "Your post is good but there are typing errors that are irritating to see while reading".
Similarly, failing to proofread, you forgot to give credit to the owner of the image you use in one of your blog posts. Another thing, one of your posts hit a large spike of traffic after you review it, you find out that it's related to your older posts but you missed to interlink them.
These are just the likely scenarios that might happen if you publish a post without proofreading it. As bloggers, there are lot of things to remember. Especially if you're solo blogging, you're not just the writer, you're the editor-in-chief as well. So here in this post, you'll see few important checkpoints before you hit the publish button. I found this checklist from one of my favorite blogging books for beginners, Problogger's Guide to your First Week of Blogging.
Honestly, I always use this checklist every time I'm about to publish a post. If you're a beginner (or not), you can bookmark this post as reference if you find this helpful.
Publishing Process Checklist
1. I've Read the PostThis sounds common sense but most of seldom practice doing this. One effective way is to read your post aloud so you can observe if your sentences are smoothly structured. If a sentence runs out your breath, likely it's too long to read it. Make it clear and concise.
So before anything else, read your post first.
2. My Post Has a Keyword-Rich Title and BodyIn copywriting standpoint, your title (headline) is the most important part of your copy. This also applies in writing content. In order to attract a target audience, use the same words that they searching, which grabs their attention.
Try to use Google Adwords Keyword Tool to discover the terms that are widely searched. Then use them in your headline and intersperse few in your content.
3. My Post Has an Interesting ImageIt's true that an image speaks a thousand words. Moreover, they let your visitors work they imagination with your post. As you observe, I always use stock photos from Flickr's Creative Commons. There are lots of free great images to choose but make sure to always give credit to the owner. In addition, including enticing images attract traffic from Google Image Search and Pinterest.
4. I've Spell-Checked my PostYou had read your post, this time you'll proofread it. Stay focus and find any typos and misspellings. Run the Spell Check Option in your interface but always read first before you make any changes. After you checked the spellings, proofread to find for possible grammatical errors. Again, read it aloud or let someone read it and ask her if she finds any grammar goofs.
5. I've Fact Checked the Information I've Included in my Post as RequiredThis is important especially if your post is a news or you're selling a product, service or even an idea. To support your piece, it helps to give a link from your source. Not only it establishes your credibility, it means you did a good research even if you're not an expert.
6. I've Cross-Linked my Post to my Older Posts and Other Blog as AppropriateBefore hitting 'publish', it also helps to link to your older posts. Through this, you let your visitors to explore your older posts for further reading. Linking to your archived posts also makes it easier for the search bots to crawl your site.
In addition, if you get inspiration from other blogs, don't hesitate to link out to that post. Because you create a win-win situation. You make your audience and your source both happy, which makes you a winner, too.
Remember to test the links you mentioned are working when you encode them.
7. I've Included a Sign-Off that Calls Visitor to Comment or Bookmark my PostDo you ask your readers to do something after reading your post?
In copywriting, it's called "call to action". It's a persuasive way to ask them to take action e.g. to comment, to bookmark or to buy a product or service.
In addition, inviting them to comment means you're willing to have conversation with your readers.
8. I've Optimized my Post's PermalinkEditing your post's permalink is another simple but effective SEO tactic. Use your main keywords as your permalink for your post. Not only to make it SEO friendly but it's cleaner and easier to remember.
9. I've Categorized and Added Meta Description to my PostSimilar to optimizing your permalink, it helps to categorize your post so the search bots will index it properly. For example, if your post is about Google, label or categorize as "social media".
Another important SEO basic tactic is adding meta description to your post. Meta description is the rich snippet of text that serves as an introduction about your post in search results. So make sure to insert relevant description that may attract a searcher to click it.
How About You?Now that you check these important points before hitting 'publish', you're now confident you didn't missed any action.
Do you have any publishing checkpoints to add? Let's see in the comment. . .
Bookmark this for future reference.
Further Reading: The Blog Post Checklist: Use Before Hitting “Publish”
photo by: Daniel*1977